In the compelling #1 New York Times bestseller "Onward," Howard Schultz, the visionary CEO of Starbucks, shares an intimate account of his courageous return to the helm of the global coffee giant in 2008. Faced with a struggling company amidst one of America's most turbulent economic periods, Schultz embarked on a mission not just to restore financial health, but to reignite Starbucks' soul and core values. This riveting narrative offers a candid look at how one iconic company navigated the depths of the recession, reinventing itself without sacrificing its humanity or purpose. Schultz provides unparalleled insight into his leadership philosophy: that true success isn't just about winning, but about 'the right way to win.' "Onward" is more than a business book; it's a testament to resilience, offering a powerful message of hope and demonstrating that even in the toughest times, the future can indeed be brighter than the past.
Critical Reception
"As a #1 New York Times Bestseller, "Onward" is widely acclaimed for its candid leadership insights and inspiring corporate turnaround story."