Howard Schultz
Biography
Howard Schultz is an American businessman and author, best known for his transformative leadership as the chairman and CEO of Starbucks Coffee Company. Born into humble beginnings in Brooklyn, New York, Schultz's journey from public housing to leading a global corporation is a testament to his entrepreneurial spirit and vision. He first joined Starbucks in 1982, overseeing its retail operations and marketing, and was instrumental in its expansion from a small coffee bean retailer to a ubiquitous global coffeehouse chain. His leadership emphasized employee welfare, often referring to them as "partners," and pioneering benefits like healthcare and stock options for part-time workers. Schultz's books chronicle his business philosophy and personal experiences, offering insights into building a purpose-driven company.
Selected Thoughts
«We are not in the coffee business serving people, we are in the people business serving coffee.»
«Success is not an entitlement. It has to be earned every single day.»
«I always believed that you could build a company with a conscience.»
Writing Style
Schultz's writing style is primarily narrative and reflective, often blending personal memoir with business strategy. He employs an accessible, inspiring, and direct tone, using anecdotes and real-world examples to illustrate his leadership principles and company philosophy. His prose is designed to engage both business professionals and general readers, focusing on storytelling to convey complex ideas about brand building, corporate culture, and social responsibility. He is known for his clarity and passion in advocating for his vision.