Anything You Want

Derek Sivers's 'Anything You Want' is an unconventional and inspiring manifesto on entrepreneurship, born from the author's own journey creating CD Baby. Sivers didn't set out to build a multi-million dollar empire; he simply aimed to help independent musicians sell their music online. Starting with a personal need in 1998, he organically grew CD Baby into a thriving business, which he eventually sold for $22 million. The book challenges traditional business wisdom, advocating for starting small, prioritizing customers above all else, and running a company not for profit, but for passion and service. Sivers argues that a detailed business plan, significant funding, or a 'visionary master plan' are often unnecessary. Instead, he emphasizes practicality, genuine care, and the belief that the best way to succeed is to focus on making customers happy. This concise yet profound guide offers actionable insights and a refreshing perspective for anyone looking to build something meaningful, urging readers to embrace their unique path and define success on their own terms.