How Google Works

Authored by former Google executives Eric Schmidt and Jonathan Rosenberg, "How Google Works" offers an invaluable insider's perspective on the management philosophy that transformed Google from a startup into a global icon. The book challenges traditional corporate wisdom, revealing how Schmidt and Rosenberg, initially seasoned Silicon Valley veterans, 'relearned everything they knew about management' by embracing Coach John Wooden's adage that 'it's what you learn after you know it all that counts.' They contend that the confluence of the internet, mobile, and cloud computing has shifted power to consumers, demanding a new approach: focus on superior products and foster 'smart creatives'—multifaceted employees crucial to innovation. This engaging primer dissects Google's 'secret sauce,' covering corporate culture, strategy, talent, decision-making, communication, innovation, and disruption. Illustrated with exclusive anecdotes and powerful maxims like 'Think 10X, not 10%,' it provides a compelling blueprint for success in the digital age.